The typography integrates with the mark through the same geometric grid system. Clean, geometric sans-serif forms help the identity travel clearly across digital platforms with contemporary clarity.
Both English and Arabic typefaces share geometric foundations that align with the mark's angular construction. Aktiv Grotesk Expanded provides the English typography with its wide proportions and clean structure. For Arabic, DIN Arabic receives custom adjustments to letterform details and proportions to ensure optimal readability while maintaining systematic grid relationships.
The bilingual identity gives equal weight to both languages, ensuring accessibility for diverse audiences while acknowledging Arabic as the cultural context from which the identity originates.