Colour Strategy

The primary palette restricts to black and white for practical, cultural, and strategic reasons. Single-colour printing is most cost-effective for small-scale production, and reducing variables prevents colour inconsistency across applications.

Culturally, this mirrors how traditional tatreez uses open-weave fabric, black or white, as structural foundation with coloured threads providing pattern—the identity provides structure, the embroidery provides colour. Strategically, restraint creates distinctive consistency and allows photography and tatreez imagery to command attention without graphic design competition.