Every stitch is an act of hope.
The identity system establishes Samarkand as both a contemporary cultural initiative and a guardian of ancient tradition. The work spans multiple scales and contexts, ranging from physical products (e.g. embroidery kits, hang tags, business cards) to digital presence (e.g. website, social media), to public programming (e.g. event posters, exhibition materials), and to architectural scale (e.g. stage backdrops, vertical banners, murals).
Each application maintains the essential character while adapting to contextual needs. The systematic approach honours the mathematical precision underlying all great pattern-making traditions—from Islamic geometric art to contemporary Palestinian needlework—while remaining flexible enough to grow alongside the initiative's evolving mission.
The system creates space for tatreez to be seen with the dignity and prominence it deserves—from individual learning experiences to potential future celebrations of Palestinian heritage in public spaces.
The work begins with a single thread. Where it leads depends on who continues stitching.
@samr.knd